In 2009 the historic Clorox Bleach factory located deep on Pacific Avenue in Jersey City is where everything began. The business now known as Green Villain, was created through the intersection of art curation throughout the 10k sq. ft post-industrial cadaver, late night music events featuring local rock n' roll bands, techno DJs, reggae sound systems are everything in between. The space was built out for revenue generating studio spaces as well as as a production space for small businesses and brands to utilize as they saw fit. The alleyway was half a mile long and filled with an incredible variety of graffiti and street art.